|
Ali Akbar was born in 1974. After studying at the Department of Graphic Design at the Jakarta Arts Institute, he works as an art director in the advertising industry, such as at the Ogilvy Jakarta, Leo Burnett Jakarta, and Leo Burnett Kuala Lumpur. Many of his advertising works have garnered numerous awards, nationally and internationally. Some of the awards are the Citra Pariwara award, Adoi Advertising Award, and London International Advertising Award. Some of his works have also been exhibited at the D&AD Sector Showcase Exhibition, London. After six years of working in the advertising industry, he decided to quit and established the Ali Akbar Studio, to explore photography and digital imagery. In the making of this work, Ali Akbar has been assisted by Diego Nelwan for digital imaging, Vina Posuma as model and stylist, and Evelyn Pritt for the design and web publishing.
Jakarta has a season of competitions with the name of SALE. Just like ants following the trail of sugar, buyers flock to Sale events. People’s desire of buying coveted items in low prices serves as a strong magnet. Well-known brands related to lifestyle become mouth-watering targets. How important the things actually are? SALE presents new promises of satisfying one’s consumptive desire. What if it is a false promise? Do people, once they find out that the Sale is not there, feel relieved because they can then keep their money intact, or do they become angry? Ali Akbar’s work might serve as an interesting parameter, by presenting a fake brand under the name of Fakery London, with 80% price reduction—which is a fantastical and unrealistic
figure. A figure that might trigger one’s awareness, or create madness. ACTIVITY
- Exhibition,07 Januari - 28 Februari 2009, sebagai Artis untuk, BILLBOARD, Jakarta Biennale XIII 2009
- Exhibition,29 Januari - 31 Januari 2009, sebagai Artis untuk, BILLBOARD : ‘SALE’
Billboard Di Jembatan Penyebrangan Di Depan Masjid Pondok Indah, Jakarta Selatan, Jakarta Biennale XIII 2009
- Exhibition,07 Februari - 27 Februari 2009, sebagai Artis untuk, ZONA CAIR JAKARTA BIENNALE 2009, Jakarta Biennale XIII 2009
|
